STATES UNITED TO PREVENT GUN VIOLENCE: ThE MONSTER IS REAL

There are millions of American children living with real-life monsters in their closet, and over 7,500 of them are hospitalized by household guns per year. We wanted to shed light on this growing problem.

It got 23 million impressions in its first three days and was covered by Upworthy, Fast Company, Adweek, Creativity, AgencySpy, Shoot, Animation World, Best Ads on TV, Motionographer, and many others.

SHINY STUFF:
Shoot Magazine: Second Best Spot of 2014 
AGENCY: Grey

To show the real toll and sheer magnitude of the problem, we re-skinned the website to show the real faces of accidental household gun deaths in the US. The sheer numbers were staggering, and the stories were awful.

The Crew:
CCO: Tor Myhren
ECDs: Rob Perillo & Rob Lenois
AD: Evan Ortolani