STARBUCKS: The People's Cup

In the last few years, the iconic Red Cups have faced a lot of backlash, especially in 2015 when their Red Cups were blank for the first time. When Starbucks asked us what to do to bring the buzz back for their 2016 cups, we noticed that tons of people had drawn their own ornate, beautiful designs on the blank canvases. So we came up with the People's Cup — the first red cups designed by fans from all walks of life and from all parts of the globe. 

Besides looking nice, I hope the campaign sends a positive, inclusive message and gives the world one less thing to argue about during the Holidays. 

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