MESSENGER: THAT CLOSE

Closeness isn’t where we are, it’s how we feel. And in a world full of things that keep us apart, Messenger Video Chat can make us feel together, even when we can’t be together.

It’s not every day that you get to create the first ever brand campaign for the third-most downloaded app in the world. So instead of telling people what closeness is, we decided to show them what it feels like.

Read more about the campaign in Adweek.

The Crew:
Head of Creative, Messenger: Andy Hekimian
CD: Tom Francesconi
ADs: LP Riel, Sharon Kaye
Director: Daniel Askill