INSTAGRAM: BE A FRIEND LIKE YOU 

To encourage teens to use Instagram’s well-being tools (i.e. Mute, Block, Hide Comments), we were inspired by an old therapy adage: “talk to yourself like you’d talk to a friend.” We brought it to life with the use of a clone army and some clever camera tricks.

*Though we came up with the concept, we produced it in tandem with our friends from Johannes Leonardo.

The Crew:
Head of Creative, Instagram: Sue Anderson
GCDs: Hunter Hampton, Jeph Burton (Joannes Leonardo)
CD: Maud Deitch
AD: LP Riel, Louisa Lovelace
Director: Jack Begert