INSTAGRAM: CARDI’S NEW YEARS READ

After a year like 2020, we needed a true spiritual force to cleanse that energy. We needed the queen of manifesting her own destiny, the woman who saw her fabulous future when nobody else could. We needed Cardi B.

For the week between Christmas and NYE, fans could DM their intentions to a Cardi B Chatbot who would send them back words of wisdom (in classic Cardi style), Tarot Card(i)s, crazy custom stickers, and all the good vibes they needed to conquer 2021.

The response was crazy (we actually crashed the Chatbot, whoops), thanks in part to the cosmic teaser videos we made. Unfortunately, we had to shoot her remotely, but she was such a delight to work with. We got a press from a ton of places — everything from sites I love like Complex and Dazed to rags like The Daily Mail and Elite Daily but most importantly the GOAT gossip blog Bossip (iykyk).

The Crew:
Head of Creative, IG: Sue Anderson
Creative Director: Chris Parson
AD: Devin Baker
Director: Patrick Daughters

We launched with four teaser films 👇🏽, which racked up over 15 million views with no ad spend at all.

We created a ton of custom graphics to make sure our CardiBot wasn’t basic, including an entire custom Tarot Cardi that we made from scratch.