Mobile Order & Pay allows busy commuters to skip the line by ordering ahead and get their vital morning Starbucks, no matter how busy their schedules are.

We created an OOH campaign using transit graphic lines and contextual headlines to drive awareness by targeting major commuter cities, New York, Chicago, and San Francisco.

NOTE: My partner and I left 72andSunny before our idea was actually produced. I didn't touch any of the promo video or imagery.

All around the world, people look forward all year to Starbucks' iconic Red Cups. But in the last few years, they've faced a lot of backlash, especially in 2015 when their Red Cups were blank for the first time. When Starbucks asked us what to do to bring the buzz back for their 2016 cups, we noticed that tons of people had drawn their own ornate, beautiful designs on the blank canvases. So we came up with The People's Cup — the first red cups designed by fans from all walks of life, from all over the world. 

Besides coming out beautiful, it hopefully sends a nice, inclusive message and gives the world one less thing to argue about this Christmas.  

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